How is Zoom Analytics different from Google Analytics?Google Analytics is for tracking known basic metrics over time, such as page views or the number of users coming from a specific referral. Zoom Analytics' strength is in finding hidden metrics, information that you are unaware of. Our engine mines all the data and finds statistically meaningful connections. For example if you have a small segment of visitors that have a good conversion rate, they will be unnoticed in all the other Web Analytics tools (including the most advanced ones). Zoom Analytics engine will detect that segment and will bring you an insight about it.
Zoom Analytics also lets you target specific visitor segments in real time with inbound campaigns. You can build a campaign within minutes without any coding.
Three examples of insights to demonstrate the power of Zoom Analytics:
1) "Visitors whose entry time is between 15:01-16:00 are more likely to achieve goal 'Buy'. As much as 3.51% of them achieved the goal." - Using this information you can run your PPC campaigns during that time.
2) "Visitors who visit the 'About' page are less likely to achieve goal 'Signup'. Only 0.3% of them achieved the goal." - this tells you that there is probably something wrong with the 'About' page, and that you should revise it.
3) "Only 0.9% of visitors came from France but they had high conversion rate. As much as 35.4% of them achieved the goal 'signup'." - With this type of information you can improve your general conversion rate by bringing more visitors from France.
How much does the service cost?Contact us (firstname.lastname@example.org) to get a plan matching your company's needs.
What is the difference between an action and a property?An action is an interaction of the user with the website. It is usually triggered by a specific mouse-click such as signup button, share button (or callback). A page-load is also an action that is tracked automatically. Note that an action can be either goal or non-goal. If it is defined as a goal then Zoom Analytics engine will try to find insights about it.
What limitations are there on usage?Sessions (visitors) limitation depends on the plan. Between 30 per day for the free plan to thousands (or more) in the paid plans.
There is also limit of 100 actions/properties per session.
How to name my actions?Action names, List names and Property names are all limited to 50 characters. It is recommended to use meaningful names (e.g. "Signup Button" or "Facebook Share") since the names will be used to identify the specific action or property throughout the application.
How to delete an action or property?You can manage the actions and properties on the account page.
Can I change a name of an action or property?No. You can create a new action or property. Historical data will be associated with the original property name.
How long is the data kept?For the free plan data is kept for 3 months. For paid plans data is kept for up to 3 years.
Can I set page name to be different than what appears in the URL?Yes. There are several options to set page name. It can be set automatically to include the query string in the URL or not to include it. It can also be set to any custom name, or taken as the page title. You can read more about setting the page name in our API documentation.
How to track the UTM information (campaign source, campaign medium etc.)?Zoom analytics tracks automatically all UTM parameters: Campaign Source (utm_source), Campaign Medium (utm_medium), Campaign Term (utm_term), Campaign Content (utm_content) and Campaign Name (utm_campaign). If any of them appear in the URL then they are added as properties.
Can I use Zoom Analytics and Google Analytics at the same time?Yes.
Do you filter robots' sessions (search engine and other web crawlers)?Yes. We have a test mechanism to detect only 'humans'. We employ methods such as detecting mouse moves or keyboard click before we start a new tracking session.
Note that only aggregated data is available on our dashboards - we do not track specific users.