How is Zoom Analytics different from Google Analytics?
Google Analytics is for tracking known basic metrics over time, such as page views or the number of users coming from a specific referral. Zoom Analytics' strength is in finding hidden metrics, information that you are unaware of. Our engine mines all the data and finds statistically meaningful connections. For example if you have a small segment of visitors that have a good conversion rate, they will be unnoticed in all the other Web Analytics tools (including the most advanced ones). Zoom Analytics engine will detect that segment and will bring you an insight about it.
Zoom Analytics also lets you target specific visitor segments in real time with inbound campaigns. You can build a campaign within minutes without any coding.

Three examples of insights to demonstrate the power of Zoom Analytics:
1) "Visitors whose entry time is between 15:01-16:00 are more likely to achieve goal 'Buy'. As much as 3.51% of them achieved the goal." - Using this information you can run your PPC campaigns during that time.
2) "Visitors who visit the 'About' page are less likely to achieve goal 'Signup'. Only 0.3% of them achieved the goal." - this tells you that there is probably something wrong with the 'About' page, and that you should revise it.
3) "Only 0.9% of visitors came from France but they had high conversion rate. As much as 35.4% of them achieved the goal 'signup'." - With this type of information you can improve your general conversion rate by bringing more visitors from France.
How do I get the leads collected using a campaign?
You can get the leads by email as CSV file that can be imported into excel (or to any external tool such as MailChimp). We can also post the leads directly to your web server. Third option is you implement a callback function in JavaScript and collect them there when user submits the form. More about the campaigns API here.
How much does the service cost?
Contact us (support@zoomanalytics.co) to get a plan matching your company's needs.
What are Zoom Analytics' insights?
Our engine searches for statistical connections between users' goals (e.g. signup, share etc.) and users’ persona. We collect many properties automatically such as referrer, country, entry time, and entry page (and many others). You can define additional properties to characterize your users - for example: age, subscription plan, or anything that is relevant to your business - using our JavaScript API.
What is the difference between an action and a property?
An action is an interaction of the user with the website. It is usually triggered by a specific mouse-click such as signup button, share button (or callback). A page-load is also an action that is tracked automatically. Note that an action can be either goal or non-goal. If it is defined as a goal then Zoom Analytics engine will try to find insights about it.
A property on the other hand is information that describes the user. Any user that visits your site has certain properties such as; GEO-location information, browser, language, time and many other properties. These properties are automatically detected and added by Zoom Analytics. Custom properties can also be added by using the JavaScript API. A custom property is information that you may know about the user, such as whether she is a registered user or visitor, days since signup, etc...
How to set form submission as goal?
Form submission that doesn't redirect to another page is best tracked by trapping the onclick event on the submit button (can be done using the JavaScript API or using the ClickWizard). If the form redirect's to another page you should set the page redirected to, as goal. You can do it using the ClickWizard - submit the form when Wizard it started and when you get to the redirected-to page (e.g. "thank you" page) define it as goal (Wizard will prompt you to do so when the page loads).
What limitations are there on usage?
Sessions (visitors) limitation depends on the plan. Between 30 per day for the free plan to thousands (or more) in the paid plans.
There is also limit of 100 actions/properties per session.
How to name my actions?
Action names, List names and Property names are all limited to 50 characters. It is recommended to use meaningful names (e.g. "Signup Button" or "Facebook Share") since the names will be used to identify the specific action or property throughout the application.
How to delete an action or property?
You can manage the actions and properties on the account page.
Can I change a name of an action or property?
No. You can create a new action or property. Historical data will be associated with the original property name.
How long is the data kept?
For the free plan data is kept for 3 months. For paid plans data is kept for up to 3 years.
Can I set page name to be different than what appears in the URL?
Yes. There are several options to set page name. It can be set automatically to include the query string in the URL or not to include it. It can also be set to any custom name, or taken as the page title. You can read more about setting the page name in our API documentation.
How to track the UTM information (campaign source, campaign medium etc.)?
Zoom analytics tracks automatically all UTM parameters: Campaign Source (utm_source), Campaign Medium (utm_medium), Campaign Term (utm_term), Campaign Content (utm_content) and Campaign Name (utm_campaign). If any of them appear in the URL then they are added as properties.
Can I use Zoom Analytics and Google Analytics at the same time?
Yes.
Does adding Zoom Analytics affect the page load time?
No. Zoom Analytics JavaScript library is loaded asynchronously and does not affect the page load time.
Do you filter robots' sessions (search engine and other web crawlers)?
Yes. We have a test mechanism to detect only 'humans'. We employ methods such as detecting mouse moves or keyboard click before we start a new tracking session.
What can I track with Zoom Analytics?
You can track any interaction the user has with your website and any property associated with that user. You can track specific mouse clicks either by calling Zoom Analytics JavaScript library API or by using the ClickWizard.Coding knowledge is not necessary for using the ClickWizard. You can count user actions, such as how many articles a user reads during a visit and you can track the amount a user spends, or the days since she first signed-up to your website. Anything can be tracked and then used as data for Zoom Analytics engine (so it produces insights related to your data). You should track any information that is relevant to your business.
Note that only aggregated data is available on our dashboards - we do not track specific users.